A lack of good broadband penetration, low incomes, and a cultural reliance on cash means that the Middle East and Africa region is not currently ideal for digital wallet growth. The region is sharply divided in terms of digital commerce readiness, so a laser-focused approach on specific countries/regions is likely to be the best strategy.
Growth of remote mobile purchases as % of total digital purchases*
*Data Includes these select countries/regions in the region: Saudi Arabia, South Africa, United Arab Emirates.
Compare these countries:
DIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
Where do the biggest opportunities lie for your business? Compare the countries/regions you‘re most interested in and see how they stack up.
Get the Full ReportDIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
DIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
Our 2018 Global Payments Report will give you the context and perspective to build a digital wallet strategy that helps grow your business. Learn not just where the biggest opportunities may lie, but how to evaluate digital wallet readiness in the regions you care about most.
Get the Full ReportNo country exists in a vacuum. These regional snapshots contextualize the country-specific information.